Walkers - Ambient "Sandwich" Case Study

D&AD Winner Abbott Mead Vickers BBDO in the category Ambient. Our idea was to prove Walkers can make any sandwich more exciting, even the town of Sandwich, Kent. Through a series of surprise events, we turned the sleepy town of Sandwich into the most exciting town in Britain. Each event featured a celebrity: JLS took the sixth form college assembly; Frank Lampard coached the college football team; Jenson Button got behind the wheel of a black cab; Marco Pierre White sold gourmet sandwiches from a market stall; and Pamela Anderson pulled pints at the local pub while Al Murray hosted the quiz. There was something for everyone.
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Walkers - Ambient "Sandwich" Case Study